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Trellis interviews, Jay Acunzo, co-founder of Boston Content. Jay is also the Director of Platform & Community at NextView Ventures, and has held positions at Google and Hubspot. Jay talks about how to tackle the challenges of content marketing. and how your business can go about using content marketing as a more effective sales and lead generation tool.

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Come join the new eCommerce Meetup in Boston and help us facilitate a stronger community of eCommerce professionals. As one of the major tech hubs in the world, it is our job as technology professionals to continue making progress across the web technology eco system. eCommerce is one of the fastest growing technology sectors, and we hope you Bostonians can help us contribute to this Meetup so that we can become a larger force as a premier eCommerce technology city.

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Content strategy is the new SEO. Before I bash SEO, I want to make it clear that SEO is not dead it has simply changed. Google, Bing, and Yahoo and even the major social channels feed off of quality content. Therefore if you have a great content strategy it will massively boost your SEO rankings, granted you do the right on page and technical SEO things to optimize your content.

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One of the major reasons to build a WordPress website is that it is open source, making it flexible to improve and extend the core functionality of the WordPress CMS. This can be done with prebuilt plugins that offer new functionality to WordPress. These are five well known and effective plugins that have been tested by millions of users. You can trust that these plugins will be updated frequently, reducing the risk of them leaving vulnerabilities in your WordPress website.

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If you are looking for an all in one marketing software, Hubspot is a great tool and could help many companies grow their sales pipeline. However, before you jump into paying for something that is a minimum of 200 dollars a month, take some time to research what is out there to see if something else could be a better fit for your business.  This blog post explores Hubspot’s features, and what other options could replicate or provide similar features, giving you some insight as to what else is out there before you jump into buying Hubspot.

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This guide is meant to help beginners or anyone new to Magento become familiar with attributes and attribute sets so they can better manage their product data.  Thinking about how you want to organize your attributes and attribute sets before you begin to develop your Magento store is incredibly important. Attributes and attribute sets are one of the most powerful features in Magento and should be mastered by anyone looking to utilize Magento for their eCommerce platform.

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