Google likes high quality content and knows that high quality will sell. In this case, quality means focusing on what your users want. This isn’t an easy task. You can’t just create a website and instantly bust out the best quality content. You, yourself, can’t determine if your quality is good or not; your consumers will be the ones that determine that. If you’re creating high quality content, obtaining high quality backlinks, and creating content that is unique to your users, then you will greatly be rewarded.

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Retailers can reap the revenue benefits of omni-channel shopping, but only if they know how to attract and connect with these highly desirable consumers. Doing so requires a deep knowledge of how these shoppers behave. It also requires structuring the company to be able to act on these insights. Multi-channel retailers who operate both e-commerce and in-store channels have to take note as digital continues to touch every step of the customer journey. They’re changing the way they think about omni-channel shoppers and what their shopping behavior means for the overall business.

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The biggest problem I see with WordPress is the misinformation around it. Can WordPress scale to be used by a large website or business? Absolutely. Can it be cost effective too? Yes. However, how you go about doing some of those things is a different thing entirely. Here are some of the major things you should consider when building a WordPress site in order to ensure it can either scale or meet the budget you are looking for to implement the software.

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Technical debt (also known as design debt or code debt) is a metaphor referring to the eventual consequences of any system design, software architecture or software development within a codebase that becomes outdated. The debt can be thought of as work that needs to be done before a particular job can be considered complete or proper. If the debt is not repaid, then it will keep on accumulating interest, making it harder to implement changes later on. Unaddressed technical debt increases software entropy.

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There are lots of social media platforms out there but we want to help you find which ones are the right fit for your company and brand! “Doing Social Media” correctly is so important for accelerating your eCommerce Business growth and to be able to boost your marketing strategies. This blog will inform you of the ten most useful tools, with examples of how companies used them as part of their marketing strategies to ensure the ongoing success of their campaign.

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There are lots of social media platforms out there. Tools from Vine to Kickstarter can accelerate your eCommerce Business growth and boost your marketing strategies. Planning on carrying out a successful eCommerce campaign requires knowing the media tools and internet marketing strategies available to you and how to best use and coordinate them in a marketing strategy. We’ll show you ten ways to leverage social media to increase eCommerce sales and show some examples!

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Neighbordhood Health Plan teamed up with Mechanica and Trellis to design and develop a new microsite to help bring awareness to businesses and individuals looking to leverage their great health care offerings. The new site NHPValues.org showcases customer stories as well as why NHP services are a great offering.

 

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Today, choosing the appropriate eCommerce platform for your business is much harder than ever before because of the increasing number of options you have to choose from. How are you supposed to know which eCommerce platform is right for you? Are large companies using the platform? Are smaller companies using the platform successfully? Are the top websites using the platform? This data from Builtwith will help you decide whether the eCommerce platform is a good fit for your small, medium or enterprise size business.

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At the end of 2015, Starbucks made the decision to jump into the market of delivery services. This was seen as a risky corporate endeavor, given the specifics of the company’s product line. But with more than 7 Million active customers using the mobile payment system, Starbucks has transformed the way on-the-go coffee is selling today. In this industry, everyone that’s trying to purchase a coffee is usually in a rush or in need a caffeine buzz; in both cases you can’t stand to waste time!

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We discuss steps to become PCI Compliant, a common buzzword and topic among businesses that are looking to start or run an eCommerce website. It is often a misunderstand and simply confusing topic that business owners have to be concerned with due to the potential implications of not being PCI compliant.

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