With the recent acquisition of Woothemes, Automattic is poised for massive growth and market share in the CMS space for the next decade. WordPress already powers 23% of the web as it is, and I see that number growing closer to 50% by 2020. WooCommerce is also now by far the largest eCommerce install base in the world with over 650,000 installs according to builtwith.com, shattering its nearest competitor Magento that has just under 250,000.

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I joke around with our internal team that the actual paragraphs in our content do not matter. The scan-ability of the content is what is critical to the content being shared. Ultimately the success of your content marketing efforts will be measured by their traffic and conversion metrics. Most of this can be summed up by the number of links they generate, social shares, sign ups, and emails harvested from the content. A good headline is key to success when it comes to achieving strong content sharing metrics. Therefore, the headlines and titles of your content should play a major influence in the type of content you write.

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As the Internet becomes a more and more prominent aspect of business, companies of all sizes are investing more heavily into their web presence. This means either utilizing more third party agencies or hiring more tech savvy in house employees. This can be a very difficult decision to make, and often times it may be a combination of in house and third party resources that is the right choice.

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Managing your taxes in Magento is important to stay compliant with the different states, zones and tax regions you may be selling your products to. The US has incredibly complex sales tax rules. With over 10,000 taxing jurisdictions, trying to stay compliant in all different jurisdictions can be a nightmare for many companies.

 

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To many who are not familiar with eCommerce would be surprised that B2B eCommerce is actually a larger market than B2C eCommerce. B2B eCommerce sales surpassed 780 billion in the US as opposed to only 304.9 billion for B2C eCommerce US sales. The market for B2B eCommerce is massive, however the complexity behind achieving success in such a large market is not to be underestimated.

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As one of the newer solution agencies in the Magento partner community, this was my first opportunity to go to Magento Imagine with our awesome Director of UI / UX, Adrian Rogowski.  It was amazing experience that left me both exhausted but very excited for the future of Magento and the community that supports it. Here are my key takeaways:

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At the end of February, Google publicly announced they are launching a mobile update on April 21 of this year, which will have a drastic effect on mobile search rankings. Unlike previous updates, Google is making sure websites have a chance to prepare.

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Why choose WordPress for your website? To this day WordPress is mistaken for the simple blogging platform that it used to be but it is so much more than that today. If you are looking for an effective, cost efficient platform with so much more to offer WordPress could be the right fit for you or your business. This infographic will provide you with the top reasons as to why WordPress is so widely used on the web!

 

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Most businesses are behind the mark when it comes to SEO, content marketing, blogging, and other digital marketing techniques. Even large companies struggle to keep up with trends and the most effective Internet marketing strategies. Amazingly, you will find many mid to even enterprise companies that have no or a weak blog presence. If you are questioning why you should invest in a blog hopefully this will help convince you why every business absolutely needs a blog.

 

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Today there are tons of eCommerce platforms that you can choose from, but finding the right one for your business can be extremely difficult. Among all of these platforms, Magento is increasing in popularity everyday and more and more business are switching to Magento. This infographic highlights the prominence of Magento and what it is capable of.

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