Most people have heard about the massive scale of eCommerce and see the dominance of companies like Wayfair, Amazon, and other major B2C eCommerce retailers. However, most people do not know that the B2B eCommerce market is far bigger than the B2C eCommerce market with most of the top B2B eCommerce companies selling more than the top B2C eCommerce companies. In fact the number 20 B2B eCommerce company in the US would be the number 5 B2C eCommerce company in terms of online revenue. Here are the top 20 US companies that make up over 300 of the 780 billion dollar B2B eCommerce market.

 

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With social media being so popular with the masses, it’s important for you to engage your audience by sharing remarkable content that is relevant and adds value. You want an audience that can’t stay away and is eager to invite their network of friends and colleagues to the engaging activities taking place on your social media accounts. This process is called lead generation!

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There is a lot that is involved with being a marketer. What it takes to be a good marketer in 2016 is not as simple as it sounds; you can’t just think you know enough and do it all because it’s much more complicated than that. As a new or experienced marketer you have to always be willing to learn and take the knowledge and implement it into your daily routine or otherwise over time, you will be out grown as an effective marketer.

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Four 51 Order Cloud is a leading B2B eCommerce platform powering major sites like Papa Johns and Verizon’s B2B operations.  With over 9000 customers worldwide, Four 51 is paving the way for B2B eCommerce innovation. Recently they have developed a much more scalable and extensive model in which their, new, open API allows agencies, technology partners, and businesses to leverage the platform for many different purposes.Trellis has partnered with Four 51 Order Cloud because we feel there is a great opportunity to leverage their platform and API to build some amazing new websites and technologies, like never seen before. The other great thing about the platform is its relatively low cost for how powerful and extensible it can be. Trellis feels confident we will be able to leverage the platform to build some state of the art front end experiences that will tie in the platform via the API.

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The massive changes to Google’s Algorithm over the past five years, have completely changed the SEO game and many have gotten out and moved to content marketing tactics. Backlinks still have tremendous SEO value, perhaps not quite as much as before, but are still an important part of building up an SEO presence. The truth is though that building backlinks, otherwise known as inbound links, in today’s white hat only world is much harder than before, and simply takes a long time. However, having an overall strategy to build links over time will help you build up your SEO presence and lead to a stronger link profile of inbound links to your website. Here are some tactics that not only can benefit your overall business in many ways, but help you build quality backlinks.

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Whether you are new to the small business world, or have been in the industry for a while, it is never too late to brush up on ways to promote your business. You will find 5 easy steps to promote your business, with an infographic providing you with up-to-date statistics and tips on ways to stay ahead of your competition. Check out these tips on building your own website, social media marketing, ways to increase positive mobile traffic, and how blogging can increase your overall website traffic.

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Ever heard of the phrase, “hire slowly, fire quickly?” One of the biggest mistake business owners make is not valuing their time correctly. Outsourcing isn’t easy, but it can be done right. It takes time to find a good employee virtually for your business, but there are ways to do it efficiently and successfully. I am here to tell you that if you approach outsourcing with the right mindset and work hard to make it a real aspect of your business, you will see success. There are company’s out there to assist you in finding the right fit so that you don’t end up hiring someone who may not be qualified enough or doesn’t understand the demands.

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Google likes high quality content and knows that high quality will sell. In this case, quality means focusing on what your users want. This isn’t an easy task. You can’t just create a website and instantly bust out the best quality content. You, yourself, can’t determine if your quality is good or not; your consumers will be the ones that determine that. If you’re creating high quality content, obtaining high quality backlinks, and creating content that is unique to your users, then you will greatly be rewarded.

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Retailers can reap the revenue benefits of omni-channel shopping, but only if they know how to attract and connect with these highly desirable consumers. Doing so requires a deep knowledge of how these shoppers behave. It also requires structuring the company to be able to act on these insights. Multi-channel retailers who operate both e-commerce and in-store channels have to take note as digital continues to touch every step of the customer journey. They’re changing the way they think about omni-channel shoppers and what their shopping behavior means for the overall business.

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The biggest problem I see with WordPress is the misinformation around it. Can WordPress scale to be used by a large website or business? Absolutely. Can it be cost effective too? Yes. However, how you go about doing some of those things is a different thing entirely. Here are some of the major things you should consider when building a WordPress site in order to ensure it can either scale or meet the budget you are looking for to implement the software.

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