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The annual expansion of Internet retail growth signals a strong paradigm shift away from the brick and mortar stores long associated with retail merchandise. Online sales numbers continue to rise every year.  Home and work desktop computers still dominate the purchasing landscape, even as mobile devices continue to gobble up a larger percentage of online sales every year.

 

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Anyone that has been in the SEO industry for sometime knows how important link building is for SEO. From 2000 to 2010 link building was the main way to boost SEO rankings for a website in tandem with solid on page SEO tactics. Directories, Social Bookmarking Sites, Article Submission sites, and many other type of sites that could easily help you build links to your website were commonly used SEO tactics.

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The holidays are an incredibly important time for internet retailers as well as non online retailers. Holiday revenue is expected to account for approximately 20% of retail sales in 2014. Some companies can generate as high as 40 to 50% of their entire years sales during the holidays, making it a critical time for a large percentage of businesses in the United States.

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The necessity to be physically present in order to fulfill the personalized needs of holiday gift lists is threatening to become a ritual of holidays past. Online sales during November and December are projected to grow at a rate of 8-11% in 2014, up from 8.6% in 2013, according to the National Retail Federation. To put this into perspective, that’s an estimated $105 billion in sales. Retailers nationwide understand the importance of a successful holiday season, with nearly 20% of their annual 2014 sales projected to come during the year’s peak shopping months, according to the NFR.

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In Boston, eCommerce is on fire. Companies like Gemvara, Rue La La, and Harding Lane are killing it. Trellis highlights 6 of the best in this blog.  Demandware and Wayfair have already gone public, and two more Rue La La & Karmaloop are looking to IPO or get acquired. The top eCommerce companies in Boston all seem to have promising futures and strong long term valuations.

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The technology industry continues its unabated rise, accruing monetary success at unprecedented levels across the globe. Apple currently ranks number 1 in market cap across U.S. stock exchanges with a more than 200 billion dollar advantage over its next closest competitor, Exxon Mobile. Furthermore, the top 10 technology companies, according to market cap, all fall within the top 35 of all publicly traded companies on U.S. stock exchanges. This list focuses on companies whose sole services revolve around information and Internet related technologies. Market cap (in billions) is based on closing stock prices as of 11/6/2014. Overall rank is based on market cap of the top 50 companies on U.S. stock exchanges.

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Uploading products to Magento via the product upload sheet can be a great way to save time rather than adding each product one by one. There are several ways to upload products to Magento. You can do it through the standard import feature; the data profiles feature, or install the Magmi Magento extension that adds more product data import functionality. For the purposes of this blog post I am going to focus on the standard import feature because that alone is a difficult feature to navigate and can be difficult to learn quickly without guidance.

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Trellis interviews, Jay Acunzo, co-founder of Boston Content. Jay is also the Director of Platform & Community at NextView Ventures, and has held positions at Google and Hubspot. Jay talks about how to tackle the challenges of content marketing, in addition to how your business can go about using content marketing as a more effective sales and lead generation tool.

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