Your source for all things eCommerce, Magento, Internet Marketing and more...
It’s not enough to just have one skill anymore. You can have one skill be your forte but if you have an abundance of skills, you are just setting yourself apart from the crowd and that’s a wonderful thing! In this post, you’re going to find 8 skills that every designer should have in their toolbox of knowledge.Read More >
November and December are no “ho-ho-ho” laughing matter for retailers. Seasonal shopping is serious business. Nearly 20% of total retail sales occur during this period. But shopping trends are a lot like fashion trends; what was hot last year may not be now. Here’s a closer look at some key takeaways from 2014 as well as a “nice list” for what retailers can do this year to keep customers happy and keep them spending.Read More >
Whether you work from home or in an office building, it is important to make sure your workspace is clean and personal to you! You want to be inspired by your workspace every day. Simply having great lighting, an inspiration board and a functional workspace can change your mood instantly when you’re working.Read More >
Magento gives you control over your products in a way that few open source eCommerce software allow. The ability to set up products any way a store owner chooses is incredibly enticing, thus allowing Magento to grow rapidly and gain a large portion of the eCommerce market share. While this customization is a great tool, if used improperly it can lead to a very frustrating experience and hours wasted in the sizable Magento admin panel. Before setting up products, the first place to start is understanding the different types of products offered by Magento.Read More >
Magento is known for delivering great B2C eCommerce experiences with flagship sites such as Alex and Ani and Rebecca Minkoff both on the Enterprise eCommerce platform. However, it is not quite as well known for its extensive and high value B2B functionality with other platforms like SAP Hybris, IBM Websphere, Oracle ATG Commerce, and Netsuite getting credit for being the top B2B eCommerce platforms. There are many reasons why Magento is a great B2B platform such as its incredible value of total cost of ownership relative to the other enterprise eCommerce platforms. Here are 10 reasons why you might want to choose Magento as your B2B eCommerce platform:Read More >
Good design is hard to measure because you don’t know how many new or repeat customers converted from your design related assets such as business cards, branding, website, or other design related materials & assets. Sure, you can try and track down the sales related to all your different marketing and design related materials but that is a very difficult task. Additionally, it will be hard to say whether it was a good sales person versus the overall design of your company.Read More >
One of the strongest areas of Magento is the massive community of developers, technology partners, extensions, and agencies that support it. However, the lack of standards among the Magento Connect market place and extensions out there is also a frustration for many who do not understand what they are getting into. Business owners and companies who lack Magento technical expertise see an extension expecting it to be a quick installation / setup and woolah, now they have this shinny new feature. When it comes to open source Enterprise eCommerce software this is a hopeful wish. Every Magento site is customized to the brand and needs of the company, therefore those customizations, the hosting environment, and other factors could lead to major conflicts with the extension.Read More >