Magento is the number one eCommerce platform in the world powering some of the top eCommerce sites in the world like Alex and Ani, and a large percentage of the top 100,000 eCommerce websites. There are limitless ways to improve your Magento website but here are some major ones that almost every Magento site could potentially leverage to increase sales and profits online.

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Ebay has been looking to split up into three parts for some time now. A little while ago we wrote a post speculating on what this could mean for Ebay Enterprise and the future of Magento and who the most likely potential buyers were. The day has finally come and we now know who the buyers are, but not how the future of Magento will play out with these new owners and the leadership that will come with such a change.

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The professional web services industry is plagued by an expectations issue. Every business owner wants a website or web project that is fast, cheap, and high quality, who wouldn’t? The problem is this is simply impossible. You can really only do two at best, and even that is not easy to achieve, requiring hard work and long hours.

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Most businesses are well aware of the importance of SEO and what it can do to improve their sales and overall revenue on an annual basis. However, as to exactly why it is so important from a statistical perspective is something many people are most likely unaware of. This infographic breaks down why SEO is so important and what the major factors influencing your SEO rankings are.

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It is incredibly important to have a design process in place. The worst thing that can happen when building a website is making endless tweaks to the site towards the end of the project, putting the website into what could be considered a blackhole of never ending changes. Having a design process will stop this from happening. A thorough design process will most likely be broken into several stages such as wireframes, moodboards, and mockups.

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Most businesses that do not have an internal technical team are not aware of the importance of development operations best practices and what that might entail. This is because it has never really been exposed to them, and simply anything being accomplished on their website is a win, regardless of how efficient or effectively it was completed. However, implementing proper development operations for your website can help speed up development, allow multiple developers to work together more effectively, improve testing procedures, and allow for multiple features to be completed simultaneously.

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Retailers have finally started to realize that it’s essential to make a strong return policy, not just leave it as an afterthought. E-commerce retailers forever have focused on creating the perfect buying experience, neglecting the equally important experience after the purchase. In fact, Mike Hayes recently noted in a Shopify article that a strong return policy minimizes the number of returns you’re likely to receiv

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What is often looked when implementing conversion optimization techniques, is that almost all conversion optimization tactics should actually lead to more traffic volume, not just an increase in conversion rate, if executed properly. Additionally, conversion optimization improvements could lead to many other strong business impacts such as better brand awareness and perception, more referral traffic, word of mouth business, and much more.

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Over 23% of the web is built on WordPress and another massive percentage of the web is built on content management software like Squarespace, Drupal, Magento, Shopify, Joomla, and other CMS platforms. According to Builtwith, over 65% of the top fifteen million websites are built with a CMS. Simply put, most websites are not “websites” but software manipulated to be a website. Software is “eating the world” as the famous quote by Marc Andreessen goes from 2011, and it is now eating all websites.

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One of the biggest mistakes I see businesses of all sizes make is their inability to focus on the most important marketing channels to their business. Software like Hubspot, Pardot, and other all in one marketing automation platforms paint an unrealistic picture for businesses who think they can effectively tackle all online marketing channels without the proper resources in place.

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