There are many new tools coming out to supplement graphic design and web design. Here are five emerging tools that have shown amazing prominence and traction in 2015. These tools often compliment graphic and web design staples such as Adobe Photoshop and Illustrator.

Read More >

With the explosion of e-commerce and online retail, customers now expect the shopping experience to be cohesive and connected. The industry buzzword for a seamless shopping experience is ‘omni-channel marketing’. The omni-channel customer expects everything to be readily available at his or her convenience. Fortunately, retailers are recognizing that omni-channel is an opportunity to deliver products and promotions to their consumers when they want them. Omni-channel businesses are focused on serving the customer – seamlessly – both in-store and across all digital channels. This customer-centric approach creates a unified brand experience.

Read More >

WordPress powers almost 25% of all websites on the Internet. Simply put, WordPress is taking over non eCommerce websites. The reason for this is that it is free to install, scalable and easy to use. Therefore if you want a simple website at a low cost, WordPress is one of, if not the best, way to create one depending on your business or situation. Additionally, if you want a scalable website that can handle a large amount of traffic and heavy customization, WordPress can handle that too. Thus, WordPress powers some of the top websites and brands on the Internet such as The New York Post, The Times, and more.

Read More >

Most CMS based websites use a prebuilt theme on something like Themeforest or the theme marketplace for their respective CMS such as Shopify. This can be a good solution for some businesses but can also be a very costly and disastrous mistake for other types of businesses.

Read More >

Google co founders Larry Page and Sergey Brin are restructuring the company Google to be part of a larger conglomerate, Alphabet. This is not really surprising given the recent expansion of Google into a wide variety of industries such as the auto industryhome automation, life sciences, and more.

Read More >

Content marketing has taken the world by storm to become one of the leading online marketing forms of advertising. Content marketing is considered one of the most important marketing strategies of 2015 by a large margin according to smart insights readers and is a hot topic among most marketing firms and companies. As to why content marketing is so important is a mystery for many companies as they do not realize what causes it to be so effective. This infographic helps break down why it is important and what general things you can do to create an effective content marketing campaign.

Read More >

Life lessons. They’re never ending. There’s the stuff that you’d like to learn like paddle boarding, pasta rolling, conversational Spanish, and there’s the stuff that you have to learn, like web design, drywall hanging, and programming the DVR. We’re guessing sales tax falls into the latter category. Because, let’s face it, unless you’re a member of Mensa (or a masochist), sales tax is hard. And boring. But now it doesn’t have to be. Avalara wrote the book on making sales tax easy. No seriously, we did. Okay, we had a little help on the “easy” part from the folks at For Dummies. Yes! That’s right; those massively popular bright yellow and black books that that offer useful instruction on, well, everything.

Read More >

Magento is the leading eCommerce platform among the top 100,000 eCommerce websites accounting for approximately 25% of such websites. It has a robust open source community edition that is used by small and even large companies, as well as an enterprise edition that is more affordable than some of the other major enterprise eCommerce platforms like SAP Hybris and IBM Websphere. It has also generated a strong community of developers and partners that have facilitated the Magento ecosystem to be one of the strongest of any CMS platform. This has allowed it to be the platform of choice for many large websites and businesses such as these top Magento websites including major brands like Fiji Water, Alex and Ani, and The North Face.

Read More >

Although Boston lacks the major tech visibility of Silicon Valley it still has many major tech companies headquartered here. Boston is arguably the second largest tech hub behind Silicon Valley, competing with Seattle and New York City for second place. As for the largest tech companies in Boston, here are 12 major tech companies ranked by market cap, with the exception of Acquia who will likely be going public in the coming years.

Read More >

Magento is the number one eCommerce platform in the world powering some of the top eCommerce sites in the world like Alex and Ani, and a large percentage of the top 100,000 eCommerce websites. There are limitless ways to improve your Magento website but here are some major ones that almost every Magento site could potentially leverage to increase sales and profits online.

Read More >