A place for ramblings about eCommerce, Magento, Internet Marketing and more...
Most businesses that do not have an internal technical team are not aware of the importance of development operations best practices and what that might entail. This is because it has never really been exposed to them, and simply anything being accomplished on their website is a win, regardless of how efficient or effectively it was completed. However, implementing proper development operations for your website can help speed up development, allow multiple developers to work together more effectively, improve testing procedures, and allow for multiple features to be completed simultaneously.Read More >
Retailers have finally started to realize that it’s essential to make a strong return policy, not just leave it as an afterthought. E-commerce retailers forever have focused on creating the perfect buying experience, neglecting the equally important experience after the purchase. In fact, Mike Hayes recently noted in a Shopify article that a strong return policy minimizes the number of returns you’re likely to receivRead More >
What is often looked when implementing conversion optimization techniques, is that almost all conversion optimization tactics should actually lead to more traffic volume, not just an increase in conversion rate, if executed properly. Additionally, conversion optimization improvements could lead to many other strong business impacts such as better brand awareness and perception, more referral traffic, word of mouth business, and much more.Read More >
Over 23% of the web is built on WordPress and another massive percentage of the web is built on content management software like Squarespace, Drupal, Magento, Shopify, Joomla, and other CMS platforms. According to Builtwith, over 65% of the top fifteen million websites are built with a CMS. Simply put, most websites are not “websites” but software manipulated to be a website. Software is “eating the world” as the famous quote by Marc Andreessen goes from 2011, and it is now eating all websites.Read More >
One of the biggest mistakes I see businesses of all sizes make is their inability to focus on the most important marketing channels to their business. Software like Hubspot, Pardot, and other all in one marketing automation platforms paint an unrealistic picture for businesses who think they can effectively tackle all online marketing channels without the proper resources in place.Read More >
Many businesses will need to re-platform their eCommerce store to a new software and the data migration process can be a barrier to making such a switch. There are several ways to do this such as manually transferring the data, writing a script to transfer the data, and using an automated solution like Cart2Cart.
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If you do not know what people are searching to find your businesses goods or services than you simply cannot optimize for SEO. You might think people search Boston Plumbing Services but really most people search for Plumbers in Boston. The only way to know what keywords are most valuable to your business based on search volume and quality of search is to do some research.Read More >
As eCommerce becomes more and more competitive it is important to become creative in the ways that can differentiate you from competitors who most likely have similar products to you on their eCommerce site. eCommerce has become more mature and simply listing a lot of products is not enough to grow and become increasingly successful online. Content marketing and a blog can be a good way to improve sales given the right type of business and execution. Here are some ways that a blog can help your eCommerce sales.Read More >
The Magento platform is one of the most robust eCommerce platforms in the world because of the ability to extend its core functionality with custom features and third party modules. This allows a business or Magento user to create an omni channel experience by leveraging its ability to take in and push data to other sources.Read More >
With the recent acquisition of Woothemes, Automattic is poised for massive growth and market share in the CMS space for the next decade. WordPress already powers 23% of the web as it is, and I see that number growing closer to 50% by 2020. WooCommerce is also now by far the largest eCommerce install base in the world with over 650,000 installs according to builtwith.com, shattering its nearest competitor Magento that has just under 250,000.Read More >